Facebook ban hits Trump where it hurts: messaging and money

Facebook’s decision does not immediately hamper Mr. Trump’s fundraising ability – he still retains control of a large number of supporters’ email addresses and phone numbers. But fundraising lists need to be continually updated, and Facebook has proven to be a crucial place for Mr. Trump to do so.

“He has the best fundraising list, but it degrades over time if you don’t add it,” said Eric Wilson, a Republican digital strategist. “So because they don’t have the ability to run ads on Facebook, they’re losing petitions to grow their mailing list, polls, things like that – the tactics every campaign needs to do 365 to really maintain.” their breeding fund. “

Throughout 2020, the Trump campaign would run ads asking users to “take this SOCIALISM poll” or “Wish Melania a Happy Birthday,” which would help both keep the lists up to date while expanding or occasionally adding new names to their lists, or getting a direct one. ad gift.

In recent days, Mr. Trump’s operation has started to more aggressively solicit supporters for money via text message – including one reacting to Facebook’s move on Wednesday.

On Tuesday, Mr Trump’s team announced that he would begin posting his thoughts on political developments on his own website, attempting to label him “From Donald J. Trump’s office.” But the power of Mr. Trump’s social media statements had been their ability to quickly ricochet off the web and into the streams of his supporters – something much more difficult to achieve while still being misleading.

But even without Facebook, some Republican strategists note that Mr. Trump still owns one of the biggest megaphones in the world, simply because of public interest in his plans, which could lessen the impact of the ban on Facebook.

“I compare him to someone with a sprained ankle,” said Tim Cameron, a Republican digital strategist. “It’s a bit hobbling, and it won’t be as strong as it would be with the ability to reach people on Facebook and other social platforms, but it’s definitely not something that’s going on. Stop.”

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